Health care marketing research paper

Anti Vietnam War Protest Mobilization. In our work we are going to discuss strategies and key players from the Anti-War groups, how the groups used their funding to mobilize and what were their greatest opposition, and from the U.S government, what was the health care research paper, war strategy, how the suppressed the demands from the plan de dissertation, Anti-War groups and what really made the government stop the war. At first we should say that the anti-Vietnam War movement was the largest and most effective antiwar movement in American history (Chatfield and health research DeBenedetti 387-408). Despite its successes in dielectric, influencing opinion leaders, decisionmakers, ordinary citizensand Hanoiit never captured the support of a majority of the American people, even when a majority began expressing opposition to continued involvement in Vietnam. If anything, some movement activities, especially mass demonstrations, may have retarded the growth of antiwar sentiment (Mueller 164-165). Anti-war movement grew slowly. At first most Americans opposed antiwar activities, and many even opposed the doves#8217; right to march or peacefully assemble (Skolnick 23). Health. Moreover, administration denunciations of dissenters as unpatriotic, violent radicals wounded the movement. Americans#8217; innate wariness of goals leftwing protesters and care research paper their leaders#8217; offensives against such opponents were reenforced by the way the media treated antiwar activities. Good. Need essay sample on Anti Vietnam War Protest Mobilization ? We will write a custom essay sample specifically for you for research only $12.90/page.

Those who took part major antiwar demonstrations concentrated on violent and radicalalbeit colorfulbehavior on the fringes of the activity, undercounted the crowds. In addition, because of a misapplication of the #8220;fairness doctrine,#8221; especially on television, journalists bent over backwards to present the views and activities of sqa english intermediate counterdemonstrators and administration spokespersons in order to care marketing paper balance those of the doves. Such unfavorable coverage of the dust bowl conclusion, movement#8217;s activities and objectives slowed the care research paper, growth of anti-Vietnam War sentiment in the United States from 1965 through 1971. Ib History Writing. The scattered opposition to American involvement in the Vietnam War began to become a #8220;movement#8221; in marketing, the late winter of 1965, after Lyndon Johnson ordered the sustained bombing of North Vietnam. Prior to that point, antiwarriors had organized no successful mass demonstrations, even after the Gulf of Tonkin incident the previous August, and no permanent group had formed devoted exclusively to the cause of American deescalation or withdrawal. Dielectric Discharge. An antiwar movement slowly began to develop in the United States in February, 1965, in response to care the Johnson administration#8217;s decision to bomb North Vietnam. No other American action in Southeast Asia so catalyzed critics of the war. Plan De Intro. The image of the United States bombing a peasant nation with which it was not at war troubled people the world over and immediately made it difficult for the administration to employ moral arguments to sell its case. #8220;Stop the Bombing#8221; became a central theme at antiwar demonstrations throughout Johnson#8217;s last three years in office. And his cause looked worse in late 1966 when bombs began falling closer and closer to North Vietnamese urban centers. Although some Americans had earlier opposed other escalatory acts, particularly during the Gulf of Tonkin crisis the previous August, no groups organized effective demonstrations, marches, or other oppositional activities that attracted significant attention from the marketing research paper, media, the public, or the administration. Even after the first round of bombing in lessons on persuasive, early February, Women Strike for Peace (WSP) and the Women#8217;s International League for Peace and health marketing research paper Freedom (WILPF) could only enlist a few hundred stalwarts to picket the White House on February 10.

It took a few months of sustained bombing for the movement to reach a point where leaders could gather a critical mass of protestors who would be noticed by other Americans. Main anti-war demonstrations are: the SDS Washington demonstration on April 17, the Washington teach-in on May 15, and the International Days of Protest on October 15-16; in 1967: the March on the Pentagon on October 21-22; in 1969: the Moratorium on October 15 and the Mobilization on conclusion November 15; and in 1971: the demonstrations in care research, Washington from April 19 through May 5. All of the mass demonstrations that drew more than ten thousand participants are catalogued in Berkowitz, #8220;The Impact of Anti-Vietnam Demonstrations.#8221; The key events are, in 1965: the SANE rally in sqa english intermediate, Washington on November 27; in 1966: the Senate Foreign Relations Committee hearings in February, the Second International Days of Protest on March 25-27, Robert S. McNamara#8217;s confrontation with Harvard radicals on November 7, and Harrison Salisbury#8217;s dispatches from North Vietnam, which began to appear in the press on health care marketing December 25; in 1967: Martin Luther King, Jr.#8217;s break with the Johnson administration on April 4, and the New York demonstration on April 15; in 1968: the New York demonstration on April 27, and the Chicago Democratic Convention riots of August; in 1969: the April 5-6 protests; and in 1970: the April 15 nationwide demonstrations. Just a few Americans herd about a small demonstration sponsored by the Women Strike for Peace and the Women#8217;s International League for Peace and Freedom in Washington on February 10, 1965 (New York Times 6.1). It took an outpouring of more than twenty thousand doves in the Students for a Democratic Society (SDS) Washington demonstration on April 17, 1965, for antiwar activities to receive serious media attention.

The first major demonstration of the anti-Vietnam War movement took place in Washington on Saturday, April 17, 1965 (Zaroulis and Sullivan 38-43). Although it was easier to gather large crowds in New York City, Washington demonstrations were important because they guaranteed attention from goals, print and broadcast media that were read and seen by legislators and government officials. Furthermore, the paper, symbolic value of masses of protestors at the Capitol, the White House, or the Mall was potent compared to a demonstration in Central or Golden Gate Park. The Students for a Democratic Society (SDS), which started organizing the event in late December, had a head start on dielectric barrier discharge thesis groups that slowly mobilized in February and March in response to the bombing. When its leaders began planning the then-obscure protest, they could not have predicted February#8217;s bombing decision, which immediately made their Washington weekend a focal point for all antiwarriors.

In addition, when SDS leaders decided to issue their formal call for the April 17 demonstration on February 8, they did not know that day was the first of the bombing campaign against North Vietnam. Paper. Despite SDS#8217;s non-revolutionary approach, the essays, fact that the health care marketing paper, group permitted organization as like the Progressive Labor Movement (later Party) (PL) and the Communist Party#8217;s DuBois Clubs to intermediate 2 critical participate led civil rights leader Bayard Rustin and other liberals to threaten to health research paper withdraw their endorsements on the eve of the rally. At the dust essay, last moment, Rustin, Socialist leader Norman Thomas, pacifist A. J. Muste, and Harvard professor H. Stuart Hughes satisfied themselves with a press release that expressed support for the demonstration, but pointed out that they welcomed only those groups opposed to health care marketing research totalitarianism. The statement, which implied that subversives were involved in the April 17 event, appeared in the print media on the morning of the demonstration. Essays. The first major anti-Vietnam War demonstration was off to health care research paper a shaky start. Dielectric Barrier Thesis. Demonstration leaders were pleased with this event.

Except for the minor glitch at the Capitol, everything went smoothly. The crowd was larger than expected, the number of counter demonstrators and provocateurs minimal. Washington had been the scene of health care marketing research paper countless political rallies over dust, the years. The media, however, described SDS accurately as #8220;a left-leaning but non-Communist group#8217; new to the peace movement and somewhat at odds among themselves over tactics (New York Times 3). Care. The crowd it drew to Washington, according to the Times, featured a mixture of beards, blue jeans, tweeds, and clerical collars. The SDS-led demonstration was not the only significant activity on the anti war front in the spring of 1965. From late March through April, the teach-in phenomenon swept through scores of campuses, creating a new tool for sqa english intermediate essay the movement (Menashe and Radosh 50-54). Although organizers billed them as free and open discussion that included government representatives, most speakers, faculty, and students who participated were critical of U.S. involvement in Vietnam. The teach-in took place at the Sheraton Hotel in Washington before a live audience of three thousand.

Phone lines to paper 122 colleges brought the career goals, debate to over one hundred thousand students and faculty. In addition, the National Television Network (a forerunner of PBS, with limited facilities) covered the unprecedented event live. The commercial networks offered summaries during prime time and occasionally broke into their programming with brief live remotes (Small 111). Taking the event seriously, the State Department prepared briefing papers for participants who supported the marketing research paper, administration. Three hours before the start of the teach-in, McGeorge Bundy announced that he had to career goals essay withdraw because the president had dispatched him to health care marketing paper the civil-war-torn Dominican Republic on an emergency mission. Good Essay. We now know, as was suspected at the time, that Johnson did not want Bundy to participate in the teach-in and thus inflate its importance. When his absence was announced, many in health research, the well-dressed and barrier discharge well-mannered crowd groaned.

The teach-in was another indication of growing antiwar sentiment in the population, especially on the campuses. Yet judging by the White House mail flow, its impact on public opinion was marginal. Johnson#8217;s mail clerks counted 504 favorable letters and 1,317 unfavorable letters on the war during the week ending May 13. This was followed by a diminution in volume in the two weeks after the teach-in with the care marketing paper, count at writing, 359-753 and health care 111-390 against lessons on persuasive essays, administration policy. In June, only 12 percent of those polled called for U.S. withdrawal from Vietnam (Small Mervin 78). Organizers of the teach-in did not expect to reach the general public. Marketing Research. They aimed their scholarly arguments at a small attentive public and an elite audience that may not have been moved to write letters to dielectric the president. The teach-in soon faded as a major movement activity. Paper. This would be the essay, case for the next major demonstrations in 1965, the International Days of health marketing research Protest.

The May 15 teach-in bore little relationship to the International Days of thesis Protest demonstrations of marketing paper October 15 and 16, 1965. The organizers, their lieutenants, and the foot soldiers all came from a different sector of the fast-developing antiwar movement than those who earlier ran and participated in the Inter-University Committee for a Public Hearing on Vietnam. Dust Bowl Essay. Antiwar activists attending the Committee of Unrepresented People#8217;s demonstrations in Washington in early August used the occasion to form a new umbrella organization, the National Coordinating Committee to End the paper, War in Vietnam (NCCEWVN). At least one hundred thousand mostly young people in as many as eighty American cities took part in plan, antiwar activities on Friday and Saturday, October 15-16. Health Research Paper. The International Days of Protest was the largest series of demonstrations to career goals essay date. Care Marketing Paper. The most important actions took place in career essay, New York City and in Berkeley and Oakland. The main happening in New York on Friday, a dramatic display of antiwar sentiment, occurred outside the Whitehall Street Army induction center. The New York crowd, which was predominantly youthful, did contain a noticeable minority of adults. Some of those who paraded carried life-size dummies caricaturing the president, children held colorful balloons, while others waved placards with the official march slogan, #8220;Stop the War in Vietnam Now.#8221; The demonstration, like the marketing research, April SDS affair, was non-exclusionary.

Its leaders did, nevertheless, try to stop participants from carrying placards with more extreme slogans. Moreover, not all on the Saturday march supported the Friday draft-card burning. The key group in the organizing coalition, the Fifth Avenue Vietnam Peace Parade Committee, was led by Norma Becker, one of the more anonymous leaders of the movement, at least in terms of media attention (Small and Hoover 159-198). Essay Writing. Among others involved were A. J. Muste and Dave Dellinger. Sponsoring associations included the Committee on Non-Violent Action (CNV), the care paper, Socialist Worker#8217;s Party (SWP), the War Resisters League (WRL), AFL-CIO chapters, the Student Nonviolent Coordinating Committee (SNCC), SDS, PL, and the Communist Party. SDS president Carl Oglesby electrified a crowd of thirty-five thousand with these words at a SANE-organized antiwar demonstration in plan de intro, Washington on November 27, 1965. This was the last of several notable protests during the year in which the civil war in Vietnam became an American war. Compared to 1965, 1966 was a year of slow, almost imperceptible growth for the antiwar movement.

No demonstrations that year matched the relative success of the three main demonstrations of the marketing research, previous year. Moreover, at the end of the year, the percentage of dust bowl essay Americans who told pollsters they felt the research paper, war was a mistake had increased only slightly, from 24 to 31 percent, with those favoring immediate withdrawal holding at dust conclusion, about 10 percent. On the other hand, during 1966, almost as many of those polled disapproved as approved of Johnson#8217;s handling of the care marketing research paper, war. In addition, given the way that antiwar opinion slowly developed from 1965 through 1968, the movement#8217;s varied activities during 1966 added cumulatively in many ways to the arguments against the war. The movement received a boost at the end of 1966 with the publication during the last week of good career goals essay December of New York Times journalist Harrison Salisbury#8217;s reports from Hanoi, which highlighted civilian deaths and health care marketing injuries and damage to intermediate 2 critical essay non-military structures caused by American bombing (Salisbury 116-183).

The bad news for Johnson on the antiwar front in 1967 began on April 4 when Dr. Martin Luther King, Jr., spoke out forcefully against the war for the first time and immediately became one of the leaders of the movement (Shapiro 117-141). In a lecture at New York#8217;s Riverside Church, King told an audience of three thousand that the war was #8220;madness#8221; and that the United States “was #8220;the greatest purveyor of violence in the world today.” The Spring Mobilization to End the War in Vietnam (Mobe), brought more than two hundred thousand participants of health marketing research every political stripe to march from Central Park to the United Nation building. Essay. There, they listened to Harry Belafonte, Pete Seeger, Linus Pauling, Benjamin Spock, and health paper Stokely Carmichael, among others (DeBenedetti 174-177). Career Goals. King may have irritated observers when he presented a petiton to U.N. Undersecretary Ralph Bunche complaining about American policy in Vietnam.

The April 15 demonstrations were peaceful, massive, and health marketing projected relatively moderate political views. The draft-card burning at the Sheep Meadow, although providing a sensational sound bite, was not characteristic of the day#8217;s events. After several seasons of relative quiescence, the mass antiwar movement was reenergized with this impressive turnout. Not as massive as the Spring Mobilization, the antiwar activities in Washington on the weekend of October 21-22 were nevertheless the most dramatic and most important of the intermediate essay, Johnson presidency (Zaroulis and Sullivan 135-142). They ended with violent and care marketing paper mass arrests in front of essay tips a besieged Pentagon, and through the media, in front of the world.

It was the first in a chain of events that led to care marketing research Lyndon Johnson#8217;s decision on March 31, 1968 to essay deescalate in Vietnam and to drop out of the presidential race. On the heels of its successful New York march, the National Mobilization Committee (which had changed its name from the Spring Mobilization at a meeting in Chicago in May), expected an even greater gathering of health marketing research paper antiwar foot soldiers for a fall demonstration in Washington to plan de dissertation #8220;Confront the Warmakers.#8221; Optimists talked about attracting a cadre of one million. Care Marketing Research Paper. The Johnson administration contributed to the relatively small turnout by denouncing march leaders as communists and radicals. Its propaganda barrage was reenforced inadvertently during National Draft Disruption Week (October 16 through 21), when militants and police fought with one another on the West Coast. Finally, the logistics of gathering a large crowd in New York are far simpler than transporting thousands of people to lessons on persuasive essays the less populous area surrounding the District of Columbia. Nevertheless, in the case of the Pentagon demonstration, the numbers were less important than the activity itself and the attention that it drew from the world#8217;s media. Marketing Research Paper. On October 15, 1969 the March on Pentagon was held the largest and most impressive demonstration in plan de intro de dissertation, the history of the American peace movement. The March on the Pentagon had a long-range effect on domestic and foreign politics that no one could have predicted at the time. According to former attorney general Ramsey Clark, it was #8220;the moment that the care marketing, fever broke in the whole antiwar movement#8221; (Small 110). It exemplified the antiwar sentiment that had been growing exponentially throughout 1967. Clark was not just talking about good poll numbers or demonstrations.

Each week brought new defections from the establishmentdie Wall Street Journal one week, a prominent senator the health care marketing research paper, next, a corporate executive the next. By 1968, antiwar criticism, if not the movement itself, had become mainstream. This development made positive coverage of protests more likely. In addition, the defeat of the Democrats in the November election permitted Johnson journalists and editors, as well as Democrats in Congress, to express their opposition to the war more openly. For the first time, the war in Vietnam was to become a partisan issue. Most of the members of the fourth estate, like most Americans, accepted the fact that war in Vietnam was a lost causethe sooner the United States withdrew the better. But, as we shall see, to adopt a dovish perspective and to embrace increasingly radical antiwar activists were two different things. Despite the media#8217;s growing criticism of administration polices, the movement did not always receive fair treatment from journalists who covered its activities. For the fourth spring in a row, antiwar forces gathered in large numbers to demonstrate their opposition to the American presence in Vietnam. These protests came only a few weeks after the nationwide disturbances that enrupted after the assassination of dust conclusion Dr.

Martin Luther King, Jr. No doubt many of those who viewed the marketing, antiwar activities at the end of April the extremely violent activities during the days following the assassination on April. They were in no mood for more demonstrations. De Intro. On the weekend of April 26-27, Mobe and Student Mobe protests took place throughout the nation. These included student strikes in high schools and colleges on Friday, marches in marketing research paper, New York and ib history writing San Francisco on Saturday that drew as many as one hundred thousand and twenty thousand respectively, and a Chicago rally of more than seven thousand marked by police assaults against those who marched without a permit. The Chicago action was an augury of things to come that summer. The fact that spring antiwar demonstrations had become routine contributed to the manner in which the research, media chose to cover the essay, event. Health Care Marketing Paper. Moreover, they, as well as most Americans, could easily have concluded that the antiwar movement had become irrelevant or not worthy of special attention now that the United States was apparently withdrawing from Southeast Asia. The Moratorium, which after October 15, 1969, had appeared rather threatening with its program of escalating demonstrations each month until the tips, United States left Southeast Asia, had run out of steam. Between December and marketing March, its protests attracted little media attention. The once-promising idea was failing in part because it had become impossible to top die success of the first two actions .When fewer people turned out each month after November 15, the moratoriums became less interesting and newsworthy.

It was not easy to bring out more and more demonstrators month after month. There were good reasons why movement leaders had previously held only two mass gatherings a year. The Moratorium was on its last legs by April, 1970. The last large antiwar demonstration took place in May, 1971. As the Nixon administration brought its troops home, American casualties declined, the lessons essays, draft came to an end, the intelligence services successfully penetrated and harassed radical and liberal organizations, and detente marked relations with Russia and China, antiwar coalitions broke apart and relatively few people could be cajoled into coming out for yet another protesting activity.

On the other hand, organizers maintain that the years from 1971 through 1973 witnessed intense antiwar activity, which took the form of care research paper many small decentralized campaigns instead of twice-yearly mass demonstrations in lessons on persuasive, New York and San Francisco. No doubt, Richard Nixon felt restrained by the potential of a rejuvenated antiwar movement as he planned his military strategies in 1972. 33 Yet his mining of Hanoi and Haiphong harbors in the spring of care that year produced little organized opposition compared, for example, to his invasion of barrier thesis Cambodia just two years earlier. It is not my purpose here to health paper debate movement claims that historians underestimated the amount of good career goals organizing and the number of effective campaigns that took place in the United States from the health marketing, second half of 1971 through Nixon#8217;s reelection. In the text of the de dissertation, research work were discussed strategies and participants of the Anti-War movement. So the general will of Americans combined with the proper strategy made the government stopped the war.

Berkowitz, William. #8220;The Impact of Anti-Vietnam Demonstrations upon National Public Opinion and Miltary Indicators.#8221; Social Science Research 2 ( March 1973): 1-14. Chatfield, Charles, and DeBenedetti, Charles. Health Marketing Paper. An American Ordeal: The Antiwar Movement of the Vietnam Era. Syracuse, N.Y.: Syracuse University Press, 1990. DeBenedetti. An American Ordeal.

174-177. Menashe, Louis and Radosh, Ronald. Teach-Ins U.S.A.: Reports, Opinions, Documents. New York: Praeger, 1967. Mueller, John F. War, Presidents, and Public Opinion. New York: John Wiley, 1973. New York Times 6.1 (1965), February 11. New York Times 10.11 (1965) April 18. Salisbury, Harrison, E. A Time of Change: A Reporter#8217;s Tale of plan de intro de dissertation Our Time. New York: Harper and marketing Row, 1988. Shapiro, Herbert. #8220;The Vietnam War and the American Civil Rights Movement,#8221; Journal of Ethnic Studies 16 (winter 1989).

Skolnick, Jerome. The Politics of plan de intro de dissertation Protest. New York: Simon and Schuster, 1969. Small, William. To Kill a Messenger: Television News and the Real Word. New York: Hastings House, 1970. Small, Melvin. Johnson, Nixon, and the Doves.

New Brunswick, N.J.: Rutgers University Press, 1988. Health Care Marketing Paper. Quoted in Small. Johnson, Nixon, and the Doves. 110.

Nursing Autonomy Essays and Research Papers. ? Autonomy Autonomy is the personal rule of the self that is free from both controlling interference by others, and from . Care? personal limitations that prevent meaningful choice. Dielectric Discharge Thesis? Autonomous individuals act intentionally, with understanding, and marketing paper, without controlling influence. The word autonomy can have many applications in various areas of study. If we speak of autonomy in the context of the medical profession, matters like; the patients’ rights, informed consent, and goals essay, taboo subjects such as euthanasia. Autonomy , Health care , Health care provider 1262 Words | 4 Pages. Learner Autonomy and Teacher Autonomy. ?Learner autonomy and teacher autonomy How to foster learner autonomy and teacher autonomy depends . on health research many factors , including attitude, motivation, methods, management, situations, responsibility, right and capacity of learners ,etc. and goals essay, it is also based on how we take our teacher roles in classrooms .Being an English student, I have studied the methods to foster my autonomy in teaching English by applying my knowledge and experience to enable my learner to learn English more effectively. I am. Autonomy , Education , High school 1009 Words | 3 Pages.

Autonomy in Death Physician-assisted suicide is a controversial topic with only a few states having legalized it; however, many groups are . Health Care Marketing Research? advocating for intermediate 2 critical essay its approval. Physician-assisted suicide has ethical limitations that only allow a doctor to prescribe, not administer, a lethal dose of medication for a patient who has been deemed terminally ill with less than six months to health marketing paper, live by two physicians. The prescription allows the patient to choose both the timing and setting of death and the physician's. Assisted suicide , Autonomy , Death 2697 Words | 7 Pages. considered when options of euthanasia arise. Firstly, it is illegal in the United States, and secondly, it is considered against many ethical codes for a . healthcare professional or provider to essay, end life.

The principles of non-maleficence, beneficence, and autonomy are three primary principles considered when the end of life for the patient is approaching. Paper? Healthcare professionals and healthcare providers should consider their state regulatory board limitations of practice and also code of ethics before allowing. Autonomy , Bioethics , Business ethics 1568 Words | 4 Pages. What is Learner Autonomy and How Can It Be Fostered? Dimitrios Thanasoulas The Internet TESL Journal 2. What is . Autonomy ? For a definition of autonomy , we might quote Holec (1981: 3, cited in Benson Voller, 1997: 1) who describes it as 'the ability to take charge of one's learning'. On a general note, the term autonomy has come to be used in at least five ways (see Benson Voller, 1997: 2): • for situations in which learners study entirely on their own; • for a set of skills.

Autonomy , Education , Educational psychology 1084 Words | 3 Pages. Effects of Autonomy on Motivation. Effects of Autonomy on good career goals Motivation Abstract The present day study examined the . effect of health marketing autonomy on motivation. Participants were 10 students enrolled in an AP Psychology class at a local high school. Participants were given a survey, in which they answered the series of questions as they saw fit. Our prediction, which suggested high levels of external motivation would most likely increase the intrapersonal motivation, or the motivation. Autonomy , Education , Educational psychology 1101 Words | 4 Pages. ? Definition of Individual Autonomy Individual autonomy is basically defined as the sqa english intermediate, condition or state in which actions of a . person are self directed. The person who practices individual autonomy has complete authority over his or her choices and actions; specifically an autonomous person bases his decision completely on health paper his views and ideas when the ib history essay tips, decision is of significant importance.

Sense of individual autonomy can also be referred as a property of person’s desires or acts when they are considered. Autonomy , Conservatism , Individualism 926 Words | 3 Pages. ?Mercy, Autonomy , and Justice A part of health care marketing paper life is facing death. There are numerous ways how death can occur; however, the most controversial . seems to be the morality of euthanasia. “Euthanasia is generally defined as the act, undertaken only by a physician, that intentionally ends the life of a person at his or her request” (Pereira: 1).The specialist therefore distributes the ib history essay tips, lethal substance. On the marketing research, other hand, in bowl essay, physician assisted suicide, a person self-administers the lethal substance prescribed. Autonomy , Core issues in ethics , Death 1203 Words | 3 Pages. Ethical and Lagal Issues in Nursing. Ethical and Legal Issues in Nursing Nur391 January 14, 2010 Ethical and Legal Issues in Nursing The American Nurse’s . Association’s code of ethics provides guidelines to research paper, help nurses make ethical decisions with the patient’s needs as the career goals essay, main focus of care marketing research paper concern. In the case where Marianne, a 79-year-old woman who is admitted for a hemorrhagic stroke and her family is in conflict over the decision to have surgery or not to have surgery, the code of ethics expresses the need for the nurse to be.

Autonomy , Business ethics , Decision making 1221 Words | 3 Pages. Philosophy of Nursing Leddy and Pepper (2003) defined philosophy of nursing as the intellectual and affective outcomes of the . professional nurses' efforts to understand the lessons essays, ultimate relationship among humans, environment, and health; to approach nursing as a scientific discipline; to integrate a sense of values into practice; to care marketing research, appreciate esthetic elements that contribute to health and well-being; and to articulate a personal belief system about human beings, environment, health and nursing . Hubert. Autonomy , Culture , Health 670 Words | 3 Pages. In the medical field there emerges a conflict that all physicians will eventually come to deal with, or are already dealing with regularly; that is the . conflict of Autonomy and informed consent versus Paternalism and the doctor's intervention. In one hand, Autonomy is the principle of non-interference and the right to self-governance; informed consent is the dust bowl essay conclusion, concept that Every human being of adult years and care research, sound mind has a right to determine what shall be done with his own body (102) it is the.

Autonomy , Cognition , Decision making 902 Words | 3 Pages. Medical Paternalism or Patient Autonomy. Medical Paternalism or Patient Autonomy At issue in dust conclusion, the controversy over care research paper medical paternalism is the problem of patient autonomy . . Medical paternalism can be defined as interfering with a patient’s freedom for his or her own well-being; patient autonomy means being able to essay tips, act and care research paper, make a decision intentionally, with understanding, and career, without controlling influences (Munson, 38 amp; 39). The principle of care marketing research informed consent has come to bowl conclusion, be essential to health care research paper, any philosophical analysis of the tension between. Autonomy , Decision making , Doctor-patient relationship 1189 Words | 3 Pages. Euthanasia: Autonomy and Spiritual Care. euthanasia is the person makes the choice actively to end of their life through requested for assistance from others that allow them to end of ib history writing their life . (Grainger, 2011). In this essay, I will use preference utilitarianism perspective, and health, apply with autonomy , role of nurses as patient advocate in end of life care, professionalism of nurses with apply ANMC code of ethics value statement two and conclude my arguments.

Firstly, utilitarianism is one of the well known consequentialist theory. Autonomy , Bioethics , Ethics 1901 Words | 6 Pages. providers to deliver information, many patients will have no basis for any kind of decision making (Beauchamp ump; Childress, 2009). Informed consent is a . legal as well as an ethical issue of sqa english 2 critical essay autonomy in regard to a patient’s treatment (Rich, 2008). Essentially, informed consent is respect for a patient’s autonomy to make personal decisions based on the appropriate appraisal of information about the actual and potential circumstances of a situation (Rich, 2008).

The phrase “informed consent” has three. Autonomy , Decision making , Decision making software 1123 Words | 3 Pages. disclosing information to health care paper, Dr. Good Career Essay? J. Also, according to the NANDA nursing diagnosis for ethical consideration, Dr. F and the RN also have to . consider if Mrs. Z has some knowledge deficits in regards to her prognosis and if due to her culture, she feels powerlessness towards her diagnosis. Ethical theories are important to justifying and relating situations in nursing . In this paper, there will be discussions relating ethical theories to care, nursing , as well as, ethical decision making models that will relate.

Autonomy , Bioethics , Decision making 2682 Words | 7 Pages. REPORT: associates degree in nursing date: 12/4/2012 Descriptive Abstract This investigative report will go into detail about associate’s . degree in nursing . Nursing is the largest health care profession in the U.S. Over 2.5 million strong, nurses make up the largest workforce within the clinical healthcare industry. Nursing careers offer a wide variety of roles and a broad scope of responsibility. This report will also show graphs and steps to get into ib history essay writing tips a nursing program as well as job titles. Academic degree , Associate's degree , Bachelor of Science 927 Words | 4 Pages. nation has been the focus of the National Academies, Institute of Medicine (IOM). It turns out to be that clear from marketing research their research that . nursing plays an important role in the conveying health care. Robert Woods Johnson Foundation (RWJF) was appointed by IOM the Committee through the interdisciplinary practiced that depend upon the initiative on essays the Upcoming of Nursing . The aim was to create an achievement in favor of plan for marketing research paper anything that would let nurses to principal alteration in the direction to. Health , Health care , Health economics 1333 Words | 4 Pages. Case Analysis for Nursing Ethics Paper.

Preferences The patient is informed of the benefits of good career goals essay follow up interventions after emergency care as well as the likelihood of losing functions of major . organs and even death without following interventions being implemented. The principle of autonomy comes to play since it is her right to choose where, when and care paper, how she gets her health care. Based on the medical report and her personal reasons for deciding to leave the essays, hospital against health care medical advice, there seems to be no evidence that she is. Autonomy , Blood , Coagulation 2602 Words | 7 Pages. Reflection about the use of Covert medication in learning disability nursing. Covert administration of medicine is the disguising of medication on food and bowl essay, drink. The practice of health marketing research administering covert medication is ib history essay writing, controversial. In . mentally capable patients it is a breach of health care marketing research autonomy and likely to constitute assault. For people who lack capacity (either permanently or temporarily), the question is whether the best interest of the individual is justification enough for covert practices.

Within my practice area, there is a client who occasionally gets his medication covertly. Autonomy , Disability , Informed consent 1179 Words | 4 Pages. Nursing Essay: Sample Reflecting on one’s Communication Skills Introduction Nursing students can enhance their learning . through reflection that is, reflecting on a situation that involves nursing care (Parker 2006, p.115). In line with this thought, I shall reflect on an experience and discuss the communication skills I used or should have used during the patient encounter. I will use the three what model based on the work of ib history essay writing tips Borton (1970) and Boud (1985) to help structure my reflection. Before. Communication , Health care , Health care provider 2075 Words | 7 Pages. The field of nursing is care marketing research, very broad. With a degree in nursing , someone could enjoy a range of experiences.

With a degree in . nursing from NCCU State University, there are a number of good career goals essay career paths I could follow such as, becoming a Registered Nurse Case Manager, Nurse Practitioner, or Patient Advocate. Within this research paper, I will explore the nursing job field and care marketing research, also give statistics on plan de intro de dissertation the nursing field. Nursing is a profession filled with limitless personal and professional rewards. When. Health care provider , Healthcare occupations , Hospital 1447 Words | 4 Pages. What is care paper, nursing ? What exactly does it mean to nurse a patient, and how has this definition changed over the past centuries? What does the . discipline of sqa english intermediate essay nursing consist of? In this essay, I aim to attempt to answer these questions, along with the help of a myriad of health research paper nursing researchers whose studies have helped to good career goals, broaden my perspective on care research what exactly it is good career goals essay, that I now do for a living. Care Research Paper? I will be discussing the different types of nursing knowledge that assists us as nurses to care for patients and. Florence Nightingale , Health care , Health care provider 1724 Words | 5 Pages.

glance of reading the ANA code of ethics it seemed way beyond my “scope” of practice. I took a lot of time to essay, read since it was kind of repetitive in a . sense. I’m a new graduate to nursing field and without experience I don’t have ample nursing philosophy yet. I have worked as a hospice nurse now for 3 weeks, and have a nursing perspective of 3 weeks. It’s hard to imagine the code of ethics being realistic, 100% of the time. As nurses we are humans and not robots. The ANA Code of health care research Ethics for Nurses. Ethics , Florence Nightingale , Health care 1313 Words | 4 Pages. NURSING Nursing is a profession within the health care sector focused on the care of individuals, families, and communities so . Plan? they may attain, maintain, or recover optimal health and quality of life.

Nurses may be differentiated from other health care providers by their approach to patient care, training, and scope of practice. Nurses practice in a wide diversity of practice areas with a different scope of practice and level of prescriber authority in each. Many nurses provide care within the. Christianity , Florence Nightingale , Health 793 Words | 3 Pages. 2) Freegard (2006) states: “ Autonomy as an ethical principle encompasses the fundamental protection and respect of persons, and freedom from . interference . A competent client should have the right to decide what is to be done with his or her body” (p. 112). Autonomy has been practiced in nursing since Bioethics and the four principles became a prominent approach. Bioethics considers the research, social and moral implications of new developments in medicine and medical technology (Jecker, Jonsen, Pearlman. Autonomy , Decision making , Ethics 1837 Words | 5 Pages.

Law of Tort on Trespass/ Assault/ Battery in Relation Patietnt Autonomy. Outline the law of tort on trespass/assault/battery and discuss one in relation to patient autonomy . Thesis? Introduction: It is said that nurses . hold a certain power over patients, which makes the nurse-patient relationship unequal and takes independence away from the patient. In order to allow the patient more independence and freedom of choice, the law has come up with the concept of patient autonomy . Health Marketing? This provides the patient with a chance to de intro de dissertation, voice their own opinion and the power to consent to marketing, or. Autonomy , Battery , Common law 1998 Words | 6 Pages. excellent nursing care (Srivastava, 2007). Dust? However, health care provider’s roles and responsibilities in meeting health care needs of the . Marketing Research Paper? clients in consideration to cultural perspective and diversity are getting more challenging and complicated due to increased number of people from sqa english intermediate a group of multi-ethnic and multi-cultural society, which, in turn requires health care providers to acknowledge and understand variations of care cultural healthcare beliefs, values and practices. Transcultural nursing is essential. Competence , Culture , Four stages of career competence 2676 Words | 7 Pages. 0916-484-5004 DEGREE: Bachelor of Science in Nursing Las Pinas College College of Nursing March 29, 2001 Passed the . Health Care Research? Integrated Comprehensive Licensure Exam June 10, 2001 Passed the plan de dissertation, Midwifery Board Exam November 10, 2009 WORK EXPERIENCE: Las Pinas City Medical Center Las Pinas City, Philippines Staff Nurse (OB GYNE, MEDICAL AND SURGICAL WARD) August 22, 2001 – December 21, 2004 Clinical Instructor supervising: Nursing Midwifery Caregiving students in OB GYNE and marketing research paper, Pediatric. Chavacano language , Medicine , Nursing 445 Words | 4 Pages. ?Description It is my first day of good goals essay work after graduating from nursing school.

I am currently in a remote island of Maldives. It is a small . hospital consisting of 50 beds and almost 20 staffs working in 3 shifts. I came for marketing morning duty and the nursing in-charge shown me maternal and good goals essay, surgical ward as my first work place. After taking handing over health marketing from the night shift staff I made everything ready for the ward round as the doctors will be here in no time. Just before the doctors arrival we got a patient. Existential quantification , Hospital , Management 819 Words | 2 Pages. patient’s danger of getting harmed and the patient’s wellbeing (Henneman, Gawlinski Guliano 2012). This essay contains a rationale, a case scenario of a . Goals Essay? patient who shows respiratory deterioration and the appropriate nursing actions to marketing research, be undertaken in such a case. Nurse’s role Nursing assessments and lessons essays, interventions which reduce unpleasant patient outcomes are vital. There are various reasons for health research worse patient outcomes like improper diagnosis, lack of administering the right medication and poor control.

Blood , Nurse , Nursing 2090 Words | 6 Pages. 3. distress. 4. outrage. Sqa English Intermediate 2 Critical Essay? ANS: 3 Moral distress occurs when a nurse feels powerless because moral beliefs cannot be honored because of institutional or . other barriers. 2. Health? The nurse reminds a resident in a long-term care facility that he has autonomy in many aspects of ib history tips his institutionalization. One example is: 1. Health Care Paper? selection of medication times. 2. Good Goals? availability of his own small electrical appliances. Health Care Paper? 3. smoking in the privacy of intermediate 2 critical his own room. Health Care Marketing Research? 4. application of advance directives. ANS: 4 . Clinical trial , Good Samaritan law , Informed consent 1124 Words | 6 Pages.

Nursing and Technology In his textbook, Medical Sociology, 12th edition, Dr. On Persuasive? William Cockerham (2007), a medical sociologist at the . University of Alabama, Birmingham, describes nurses as being ultimately responsible for health marketing research the nature and quality of all nursing care patients receive during their stay in essay tips, a medical setting. Care? According to writing tips, Cockerham (2007), they also are responsible for following the instructions of physicians in order to ensure the best plan of action is implemented to better serve the. Health care , Health care provider , Medical history 1108 Words | 3 Pages. State Regulation and Nursing Standards. A. State Regulations and health care paper, Nursing Standards Nurses who are currently licensed to practice in the State of California are required to adhere to essay writing tips, . title 16, California Code of Regulations.

Under the section of care paper Standards of Competent Performance, part 6, a registered nurse “Acts as the goals essay, client’s advocate, as circumstances require, by health marketing research initiating action to improve health care or to lessons, change decisions or activities which are against the interests or wishes of the client, and by giving the client the opportunity. Advance health care directive , Autonomy , Five Wishes 1310 Words | 4 Pages. of the information and knowledge gained, by suggesting how these skills will be applied to the student nurses future practice. Disease management improves . the quality of a patient’s lifestyle and activities of daily living, through education and nursing intervention on their condition, empowering them to take a more significant role in their own care. It considers all additional factors to the actual medicinal treatment for the disease, providing a holistic approach. It is therefore imperative that. Epidemiology , Health , Health care 986 Words | 3 Pages. http://en.wikipedia.org/wiki/Nursing_ethicsThe nature of nursing means that nursing ethics tends to examine the ethics of caring . rather than 'curing' by marketing research paper exploring the relationship between the nurse and the person in care.[1]Early work to define ethics in nursing focused more on the virtues that would make a good nurse, rather than looking at what conduct is lessons on persuasive, necessary to respect the person in the nurse's care.

However, recently, the ethics of nursing has also shifted more towards the nurse's obligation. Applied ethics , Bioethics , Business ethics 1126 Words | 3 Pages. ? Is Nursing a Profession? What is care marketing paper, a profession? According to one definition a profession is an occupation that is plan de intro, based on health care marketing paper a complex set . of skills and knowledge that is used in the service of others. This definition also says that the lessons essays, members of health care marketing research this occupation abide by a code of ethics and commit themselves to competence, integrity, morality and many other qualities that promote public good (Cruess, Johnston, Cruess, 2004, p. Sqa English Essay? 74). According to this very definition, nursing is a professional.

Academic degree , American Nurses Association , Ethics 1397 Words | 6 Pages. Professional, Legal and Ethical Issues in Person-Centred Care. assignment the student will be discussing and analysing the marketing, professional, legal and ethical issues that influenced how person-centred care was delivered to a . patient in dielectric barrier discharge thesis, an acute psychiatric hospital where the student was working. In accordance with the health marketing research, Nursing and Midwifery Council (NMC) (2010) the patient will be referred to as Sarah to essay writing, uphold confidentiality. During a shift at care marketing, the hospital the student attended a manager’s ward review. The student listened as approved mental health professionals (AMHP). Autonomy , Ethics , Illness 1357 Words | 3 Pages. The Advantages and Disadvantages of Medical/Nursing Research and Identify Associated Dilemmas, Analyze the History of Ethics and Research, and Identify Areas of Conflict Between Research and Ethics. Ethics and on persuasive essays, Research Paper Brandi McCord University of Phoenix (online) In my paper I plan to address the health care marketing, advantages and disadvantages of . medical/ nursing research and Identify associated dilemmas, analyze the history of ethics and research, and identify areas of conflict between research and ethics. Ethics is defined as the rules or standards governing the conduct of a person or the member of a profession. Plan De Intro De Dissertation? Research is defined as any gathering of data, information and facts for the advancement.

Autonomy , Ethics , Health 1090 Words | 3 Pages. practices of health care a group or the expected standard of lessons on persuasive moral behavior of care marketing paper a specific group as described by career goals their code of professional ethics (Berman 83). With . nursing being a reputable profession, it is but expected that it has its own set of ethical standards thus called as nursing ethics. Nursing ethics refers to ethical issues that occur in nursing practice (Berman 83). Health Care Paper? Nurses need to have a code of ethics because they make decision as part of their daily tasks and responsibilities. Essays? These decisions. Business ethics , Ethics , Hippocratic Oath 867 Words | 3 Pages. should people have autonomy over their end of care life decisions?

?In the dust essay, following essay, the topic that will be discussed is, should people have autonomy over their end of life decisions. Oxford Press (2013) . defines autonomy as freedom or independence from care marketing paper external control or influence. This underpins the title, as should people have the freedom or independence to control their end of life decisions. Barrier? Throughout this essay, the argument will be in favour of people having autonomy over their end of life decisions. This is an care marketing, argumentative essay so each position.

Abortion , Autonomy , Death 1588 Words | 5 Pages. Health policy, law and ethics essay. p.16). Medical professionals must always act in the best interest of the writing tips, patient. However, difficulty may be experienced in certain situations as the . borderline between legal issues and ethics is narrow. Research? The important professional concept of nursing is accountability for their actions to deliver appropriate care for their patients. This accountability is applicable in the legal context and important professionally, it is based on de dissertation knowledge and understanding. Therefore, legally it is care, closely related. Autonomy , Bioethics , Decision making 1780 Words | 9 Pages. Autonomy- the Right of a Client to Self Determination.

Consider the six major ethical principles of plan de intro de dissertation autonomy , veracity, confidentiality, nonmalfeasance, beneficence, and justice. Think back over care . your many years of educational experiences. Provide examples from your past (either recent or distant—your choice) that illustrate the importance of essays these 6 major ethical principles. The experiences you recount may have happened to you personally, you may have witnessed them, or you may have read about health care research or heard about them from others. Any of these types of examples. Autonomy , Ethics , Health care 1323 Words | 4 Pages. 09/10 Course: Advance Diploma in Adult Nursing Unit Title: Ethics and Law for conclusion Nursing and Social Work Unit Leader: . Charles Koranteng Assignment Title: A Case study of Blood Transfusion Word Count: 2000 Introduction: This assignment focuses on Ethics and Law for health care Nursing and dielectric barrier discharge, Social work which would be based on a Case Study.

The case study which I have chosen is about Blood Transfusion. Care Marketing Research? Nowadays Ethics and Law brings a huge impact on ib history tips Nursing . The key of ethical principles underpins. Autonomy , Business ethics , Ethics 1528 Words | 5 Pages. involve care for patient’s autonomy and confidentiality despite the medical care. Failure to act regarding these can give rise to liability. . One aspect of health marketing research Patient’s autonomy involves giving or withholding his consent about treatment. This paper takes into sqa english 2 critical essay account ‘consent’ as the aspect of law regarding nursing . Consent is defined by NHS Choices (2010) as: the principle that a person must give their permission before they receive any type of care marketing research medical treatment.”1 Under the Nursing and Midwifery Council. Health care , Health care provider , Informed consent 1362 Words | 4 Pages. related to any specific instance” (Farlex, Inc., 2010). So basically an affirmative stance on this topic suggests that, informed consent in health care . today is lessons essays, not related to any specific concept or general idea, IT IS ABSTRACT.

To follow the health care research paper, Nursing ethics and code of professional conduct, legal consent must be received from patients. To do this in the case of dust essay a non English speaking patient, abstract means, such as an interpreter need to be incorporated to be able to inform the patient to the. Abstraction , Autonomy , Concept 1247 Words | 4 Pages. Reflection of the health care paper, Professional Issue in Nursing As a nurse, I make judgement that would affect patient’s health every day, I am aware that I . have a great duty to ensure my patient’s safety to maintain the sqa english 2 critical essay, public trust (Chitty amp; Black, 2011). After learning this module, it helped me acquire adequate knowledge to better manage legal and ethical issues at work. For the sake of providing a high quality of care marketing research paper care to my patients, I must be knowledgeable in both (Croke, 2003).

Nowadays, the public. Duty of care , Law , Medical malpractice 1248 Words | 3 Pages. for Mr. Collins. That note was written 5 days ago. The current nursing care plan also states ‘thickened fluids’.

Mr. Collins tells Roma that he . Ib History Tips? has discussed the matter with the marketing research, doctor and the speech therapist and is aware of the risks. He says that his son will be making his usual visit at midday today and they intend to have a beer together. Plan De Intro De Dissertation? The argument that this piece of health care marketing research paper writing will present is whether or not Mr. Collins autonomy is intact and should continue to have a beer with his son daily.

Autonomy , Bioethics , Business ethics 1865 Words | 5 Pages. Lack Of Autonomy In Nursing Practice. ? Lack of Autonomy in Nursing Practice Name: Institution: Lack of Autonomy in . Nursing Practice A healthy work environment represents more than merely an absence of malfunctions (Weston, 2010). On Persuasive Essays? It establishes infrastructure worth of impacting the effectiveness of work besides creating a desirable workplace. Weston (2010) maintains that a healthy work environment is robust, invigorating, flourishing and capable of paper adapting to rapidly changing circumstances. This infers that a healthy. Health , Health care , Healthcare 4118 Words | 18 Pages. Is Nursing an Art or Science, or Both? NUR 1214 Abstract Nursing is essay, defined and referred to marketing, as both an art and a science . through theory and research in nursing practice. Although the science of nursing is grounded on the acquirement of knowledge and skills, along with theoretical understanding of nursing , but it is also described as ‘an experience lived between human beings’. Is Nursing an Art or Science, or Both?

Introduction The terms science and good career goals essay, art are essential for the nursing practice. Epistemology , Medical ethics , Nurse 1563 Words | 9 Pages. Nursing is a profession which has evolved tremendously in the past century. From the dawn of health care time nursing has existed, in one . Writing Tips? form or another. This has contributed to it gaining recognition as a profession. According to. profession has been defined as “an occupation that requires extensive education or a calling that requires special knowledge, skill, and preparation”. Since healthcare varies between cultures, nurses have historically taken on many different roles, these include folk. Diploma in Nursing , Health care , Nurse 1409 Words | 4 Pages. Patient Consent and Confidentiality. applicable points of law associated with patient confidentiality and privacy in general.

Central to these issues is the concept of patient . autonomy , the patient’s rights to make free and health care paper, personal decisions about their treatment and dust bowl essay conclusion, general care (Kerridge, Lowe Stewart, 2009). This discussion paper will explore the health marketing, ethics behind the requirement for patient autonomy and consider the possibility that exceptions might exist to the necessity to plan, gain consent and maintain confidentiality. It is health marketing paper, generally. Autonomy , Clinical trial , Health care 1850 Words | 6 Pages. Moral Issues of dielectric Paternalism and marketing, Truth-Telling. bulacan state university college of nursing Mary josephine v. hernandez Bsn2a bioethics THE MORAL ISSUES OF PATERNALISM AND TRUTH . TELLING Paternalism Paternalism can be defined as interfering with a person's freedom for his or her own good. The word calls to mind the image of a father who makes decisions for lessons his children rather than letting them make their own decisions, on the grounds that father knows best. The principle of paternalism underlies a wide range of health care marketing research laws, practices. Autonomy , Ethics , Individual 697 Words | 3 Pages. ANALYZING THE ARTICLE THE EFFECT OF STRESS ON HEALTH AND ITS IMPLICATIONS FOR NURSING October 8, 2014 By: Becky Velez One of the . Essays? definitions of stress offered in literature is: Stress is the psychological and physical state that results when perceived demands exceed an individual's ability to cope with them. The profession of nursing has thrived over the past century into a respected and necessary member of the health care marketing research paper, health care arena.

However, the future of the profession, and lessons essays, more imminently. Health , Health care , Health care provider 834 Words | 3 Pages. Exploring euthanasia through an ethical case study. highlights the moral obligation to uphold this principle (Thiroux Krasemann 2009). Care Research Paper? Ms Griffith, Mr Mathers’ deceased partner suffered from a . degenerative spine condition and according to Mathers’ statement, Ms Griffith did not want to live in a nursing home and was inclined to death before repeating the trauma she had witnessed with her mother. This personal information suggests a relationship intimate enough where Ms Griffith was comfortable sharing this fear with her partner.

This statement is. Autonomy , Decision making , Decision theory 1900 Words | 5 Pages. Nursing Code of Ethics Introduction Butts and Rich (1-26) point out that effective nursing requires both broad knowledge . and a set of well developed abilities and skills. The required tasks, are many and varied and in order to ib history writing, do them properly, care must be taken to respect each patient's rights and sensitivities. This is health care research, why, according to the authors, nursing care must be guided by a code of tips ethics. The purpose of this paper is to provide an overview and discussion of the Code of health care paper Ethics. Applied ethics , Bioethics , Business ethics 1047 Words | 4 Pages.

Ethics and its impact on nursing . “Ethics is plan de intro de dissertation, not definable, is care marketing research paper, not implementable, because it is discharge thesis, not conscious; it involves not only our thinking, but also our feeling,” Valdemar W. Setzer. According to Fundamentals of Nursing , The Art and Science of Nursing Care, (4th edition)” ethics is a systematic inquiry into health paper principles of right and wrong conduct, of virtue and vice, and of good and evil. Bioethics , Business ethics , Ethics 1811 Words | 5 Pages. grounds 3) The right to revoke consent 4) The right to ib history writing, expect that a decision to give, refuse or revoke consent will be respected 5) The right to be . involved to the greatest degree possible in all case planning and decision making Mostly all nursing actions are an invasion of a person’s privacy and giving consent is carried out by going into the hospital or being treated at home. So one can say that consent is based on the principle of respect for a fellow human being. (Ref 1,2) This legislation.

Autonomy , Decision making , Human 848 Words | 3 Pages. adult patient is refusing treatment that the health care team believed will save the patient’s life. The basic ethical principles of patient’s . autonomy , beneficence, nonmaleficence, and marketing research, justice supersede the ethical principles of beneficence, and nonmaleficence of the health care team. Under the ib history essay writing, common law, every individual has the right to research, his or her autonomy or aptitude. Informed consent is an example of a legal document that identifies the individual’s choice or decision with regard to his or her. Autonomy , Blood transfusion , Ethics 1463 Words | 4 Pages. principles consist of non-maleficence, beneficence, autonomy , and justice. Essay? The ethical and legal obligation to prevent harm refers to . non-maleficence (Bruess amp; Greenburg, 2008). Care? Not doing harm is not good enough refers to beneficence and includes an obligation to de dissertation, contribute to one’s well being (Bruess amp; Greenburg, 2008). If people do not do harm to care marketing research paper, others, they should be liberated to formulate the course of career goals essay actions on marketing their own refers to autonomy (Bruess amp; Greenburg, 2008).

Everyone should. Autonomy , Business ethics , Education 1675 Words | 3 Pages. peripheral cannulation for TPN. I told them they should be open and de intro de dissertation, honest, act with integrity and uphold the reputation of their profession. They must . inform someone in authority if they experience problems that prevent them working within their code of nursing or others nationally agreed standards.

I checked their IV monitoring chart and there was no continuous documentation on the condition of patient’s hand. I believe thrombophlebitis won’t occur immediately. Firstly there will be sign and symptom. Florence Nightingale , Intravenous therapy , Nurse 2007 Words | 6 Pages.

A Clockwork Orange and Brave New World Essay Sample. Without loneliness, how could we appreciate love? Without war, how could we appreciate peace? Binary opposition underlies the essence of our world. It is because of this that the term Utopia, usually meaning a place of care research paper utmost perfection, is also used to mean an unrealistic ideal that is impossible to bowl conclusion achieve. This has, in turn, spawned the concept of dystopia a negative utopia, being a totalitarian and repressive world where the state holds all power over nearly every aspect of public and health paper, private life.

A recurring theme in the Utopian genre is the resulting creation of a dystopia in an effort to reach Utopia. Two novels which clearly illustrate this convention are Aldous Huxleys Brave New World and essay conclusion, Anthony Burgess A Clockwork Orange, later adapted by Stanley Kubrick as a film. Other conventions of the Utopian genre include lack of marketing paper depth of lessons essays characterization, and the texts ability to health care research analyse the state of the thesis, society in which it was written and to provide an array of possibilities for the future. Brave New World presents a satiric dystopia as humanity lives in a carefree, healthy, and technologically advanced society. However, all forms of human expression have been sacrificed as, Mustapha Mond states, Youve got to marketing paper choose between happiness and what people used to call high art. Weve sacrificed the high art.

We also find that Mond and the other World Controllers have a monopoly on historical knowledge, which ensures their positions of power. They eradicated history as it was seen as unneeded, because the people of the Brave New World are taught only things which are relevant to their place in society. Set in a dystopian near future, A Clockwork Orange shows Alex, a 15-year-old boy who roams the streets at ib history essay writing tips, night with his gang members, committing violent crimes for fun. A Clockwork Orange follows the care research paper, utopian convention of the state attempting to create a utopia by controlling the individual, as Alex is used as an example of the de intro de dissertation, states power to health care marketing research paper #8220;rehabilitate#8221; criminals by conditioning them to associate violent acts with a sensation of severe physical illness. Discharge? Through this, the government eliminates the very thing that constitutes Alexs humanity; as the novel says, A man who cannot choose ceases to be a man. Paper? Burgess suggests that a society in which the state has so much power, is one in which individual liberties are crushed. Essay? In the film adaptation, the song Alex whistles on his way home from health research paper his evening of violence is actually a modern adaptation of the Funeral March of Queen Mary II written by Henry Purcell in 1694.

It is as though Alex is whistling an eulogy to ib history writing the end of the world. As can be seen, it is impossible to paper create a Utopia without suppressing individual liberties for the greater good of the state, which would create a most totalitarian and repressive society a dystopia. Texts of the Utopian genre often exist to analyse the context in which they were written, and offer warnings of what our society potentially could become. Plan De Intro De Dissertation? Written during the post World War I era, Brave New World takes a satirical look into the future as it addresses the struggle for peace, the development of science, and the extremes of health totalitarianism. The World State#8217;s Motto, #8220;Community, Identity, Stability#8221;, mirror how the majority of the world craved peace and stability, following the barrier, turmoil of care marketing paper World War I. This struggle is dust conclusion realized in Huxley#8217;s Brave New World, but at a price; the abandonment of individuality and the freedom of individual thought in health care marketing research paper a world kept together by extensive human conditioning. Burgess was inspired to write A Clockwork Orange during a visit to Russia, where he observed the repressive atmosphere of a communist nation. Burgess regarded communism as a fundamentally flawed system, as he could not accept a system that sacrifices individual freedom for the public good. This is reflected in A Clockwork Orange as it seems to attack communism through its extremely negative portrayal of good essay a government that seeks to solve social problems by removing freedom of choice. Stanley Kubricks adaptation of A Clockwork Orange, made in 1971, differs significantly from the novel as it excludes the entire 21st chapter of the marketing research, novel.

The first American edition of the 2 critical essay, novel also excluded this chapter, where Alex begins to feel older grows weary of violence. Perhaps, given American traditions and morality, the publisher thought that having Alex become #8220;good#8221; by his own free will was not the right thing. This clearly illustrates how a Utopian text does, in fact, reflect upon the state of society during the time in which it was written. As in most works about Utopia, Brave New World lacks the complexity of characterization that marks other kinds of care marketing paper great novels as the characters mostly exist to voice ideas in words or to embody them in their behaviour, rather than to represent actual people. It is barrier discharge almost as if the totalitarian Brave New World becomes the novels main character. This lack of complexity of characterization can also be seen in A Clockwork Orange, as the health marketing research paper, only character given much depth is the protagonist, Alex. All other characters seem to dust bowl conclusion exist in order to either personify ideas, or merely to health care marketing move the story along. As can be seen through the conventions of the utopian genre which Brave New World and both the film adaptation and novel A Clockwork Orange present, it is impossible to create a Utopia without inevitably creating a dystopia where the thesis, state holds all power over its citizens. #8216;Brave New World#8217; Aldous Huxley#8217;A Clockwork Orange#8217; (novel) Anthony Burgess#8217;A Clockwork Orange#8217; (film) Stanley Kubrick. Is this the perfect essay for you?

Save time and order A Clockwork Orange and Brave New World. Care? essay editing for only $13.9 per page. Essays? Top grades and quality guaranteed! Relevant essay suggestions for A Clockwork Orange and Brave New World. A Clockwork Orange, by Anthony Burgess occurs in health care research a dystopian futuristic Britain and explores the idea of using psychological conditioning to bowl essay conclusion eliminate crime. The protagonist, Alex, a 15-year old in#8230; #8220;A Clockwork Orange#8221; and #8220;Dog Day Afternoon#8221;: Left and right cycle films. I want to explore the concept of #8220;left cycle#8221; films using the article entitled #8220;The Left and Right Cycles#8221; by Robert Ray. To help me explore what makes up a#8230; A Clockwork Orange: A Critical View. By psychological definition, people affected with antisocial personality disorder (also known as #8220;sociopaths#8221; or #8220;psychopaths#8221;) have incredible manipulation skills.

They fail to research conform to social norms, are deceitful and aggressive,#8230; Misogyny in Brave New World. I believe the way Huxley portrays and writing tips, treats the female population reflects the inequalities in gender and misogyny in the early 20th century society which the novel was written in#8230;. Aldoux Huxley #8220;Brave New World#8221; Annotated Bibliography. Aeschliman, M.D. #8220;Why Shakespeare Was Not a Relativist and Why It Matters Now.#8221; _Journal of Education_ (Boston University) 180.3 (1998): 57-66. In #8220;Brave New World#8221;, Aldous Huxley#8217;s increasingly significant orgy#8230; #8220;Brave New World#8221; vs. Today#8217;s Society.

Aldous Huxley#8217;s #8220;Brave New World#8221; has several striking similarities to today#8217;s society. Health Care Marketing Research? The World State and today#8217;s world utilize comparable methods of promoting consumption and they also experience some of#8230;

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Are you an entrepreneur looking to intermediate 2 critical download a free business plan? If so, you have come to the right place. Legal Templates is happy to provide you with a hassle-free document downloads. Click the buttons below to download (1) a blank document, and health marketing research, (2) a document that is good essay, filled in for you to reference. Related Business Documents: Click to care View. What’s included in the blank template: In the first download, you will find documents with all of the chapters, section titles, and section subtitles that you will need to successfully complete your plan. Our first plan contains the 8 chapters of a basic business plan including: Chapter 1: Executive Summary: The executive summary provides investors with a general layout of your company. This chapter is plan de intro de dissertation, essentially your hook to convince potential financiers that your model is worthy of their investment. Health Care? Chapter 2: Company and Financing: In this chapter, the dielectric barrier discharge goal is to marketing outline the essays legal and operational structure of your company, financing requirements, the history behind the health care marketing paper company, mission statement and the management team.

If you are forming a corporation, be sure to on persuasive include your Articles of care marketing Incorporation here. Chapter 3: Products and de intro de dissertation, Services: This section describes what products and/or services your business will sell (now and in the future), and health care marketing research paper, how you will build, assemble and deliver them. It also offers a comparison of your company and your direct and dielectric barrier discharge, indirect competitors. Chapter 4: Customers and care marketing research paper, Market Analysis: The customers and barrier thesis, market analysis page indicates your target customer segments, what needs you are filling for them , and the latest trends among these consumers in terms of growth and behavior. Chapter 5: Marketing and health marketing, Sales: The marketing and sales chapter allows you to describe how you will sell your product/service. Particularly what are your company’s strategies for positioning, pricing, promotion and ib history essay writing, distribution. Chapter 6: Strategy and Implementation: This chapter will give you an opportunity to set the key milestones that help establish a timeline of progress towards your goals. Health? Additionally, it includes subsections like SWOT analysis, competitive edge, and strategic alliances. Chapters 7 + 8: Financial Plan, Sales Forecast, Financial Statements: In the sqa english intermediate essay final two chapters, entrepreneurs must define and care marketing, calculate the financial variables that will go into the creation/expansion of your idea, including its expenses, your anticipated sales forecast, personnel plan, cash flow assumptions, and more. If you are purchasing an existing company, you should also include the business purchase agreement in good career your plan.

What’s included in the template with sample text: In the second download, we give you a completed ice cream shop plan to reference. Health Care Marketing Paper? Each section gives an example of what you should write. Our guide also includes example graphs and charts, so that you are aware of the types of financial calculations, plans, and career essay, forecasts that a plan should offer to attract investment. For guidance on what you should include in your plan, and care paper, why, please reference our How to Write a Business Plan set of articles below. Downloading this small business plan comes at no cost, so feel free to goals essay start your download and get started. However, you should be aware that there are some pros and cons to using free business templates, rather than using professional software or an experienced writer. Writing a business plan is a prerequisite to your company’s success. A solid plan is care marketing paper, necessary to help found your company and ensure that your goals remain on track over time. Your plan can and essay, will change as you encounter the unpredictable variables that come with starting your own company. If you have an health existing company, crafting a solid plan is equally important if you’re hoping to attract investment and plan de dissertation, expand your company beyond the health care marketing research paper limits you’ve already reached.

Your business strategy should account for the next 3-5 years in essay tips advance, and care marketing research paper, cover every aspect of barrier discharge your industry, including the paper critical relation between marketing and sales to your company’s finances. Your plan should include the following sections before you submit it to investors. Click each accordion to read a how-to guide for each chapter: “How to Write a Business Plan” Table of Contents: How to Write the Executive Summary. The executive summary contains all of the essential information about what makes your business strong and worthy of investment . It covers the major highlights of the rest of your plan’s chapters. The goal is to briefly tell your reader what your company will do, where you want to plan de intro de dissertation take it, and why your business idea will be successful.

If you are seeking financing, the executive summary is your first opportunity to marketing paper grab a potential investor’s interest. The executive summary will be the lessons essays first chapter of your business plan, though it’s actually the last section that you should write . First, you’ll need to do heavy research to ensure that your plan is sound before you can write the executive summary. This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and convincing to capture the attention of health paper investors. Your company will lack the historical data and writing, trends that existing companies are able to provide, but there are strategies to mitigate these factors.

First, you’ll need to briefly explain who you are, the health care marketing background of good career goals your management team, and your reasoning behind starting a business in care research your chosen niche. Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Investors know that talk is cheap – do you have the data and career essay, analysis to health care marketing research paper back up your claims? Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web. We suggest the following basic template – feel free to add or subtract sections according to your own needs:

Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the purpose of the plan (e.g.; to raise a specific amount of debt financing to expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and founding date). Describe the plan de dissertation key milestones or objectives that you want to health marketing achieve with this business (these are the tangible results in which you use to dust conclusion prove success of the venture). This statement should be concise and to the point. Summarize the members of the management team, including highlights of their expertise and experience . Describe how each member contributes to the success of the health care marketing research organization. Keep this section brief, as you will go into good career, more detail in marketing research paper the Products and tips, Services section. Products and Services. Describe the products and services you are providing and who the competitors are within the industry . Keep this section brief, as you will go into more detail in the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them.

Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service. Summarize the health marketing research paper major points in the Marketing and plan de intro de dissertation, Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the most important points from the Financial Plan section here. This should include your sales forecasts and projected expenses as well as the logic behind the projections. If you are a new company, describe when you expect to turn a profit . If you are an existing company, highlight past financial performance.

7. Financing Requirements (Optional) Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at an overview level , as you will go into more detail later on in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the health care marketing research paper entire writing process first . In particular, complete the barrier discharge financial planning process before attacking this section. Only then will you be able to identify the amount of care money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the Company and Financing Chapter. The company and finance section of your plan is important, because introducing the management team is critical for bowl essay, both start-ups and established companies alike. Investors will use this information to gauge the future likelihood of success. Company and Financing Sections.

Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on how to lay out the various components of a business plan. Our approach for care paper, the company overview section is to career essay provide the reader with the company’s legal information, address and a brief description of the health marketing research paper company’s history. Since there are follow up sections in this chapter that over go the company’s location and history in more detail, you will want to keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by a credible Attorney. The primer below is meant only to plan de intro de dissertation explain the paper broad differences between the most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is someone who owns an unincorporated business by him or herself.” While the most simple to thesis set up and the most common, there is a significant drawback: you will be personally liable for research, any obligations. So for dielectric discharge thesis, example, if you sell someone a cupcake and care marketing research paper, they sue you because they found a hair in it, and you lose in court, the creditors can legally go after your personal possessions – such as the roof over your head. A partnership, according to the IRS: “A partnership is the relationship existing between two or more persons who join to carry on a trade or business.

Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the company.” A partnership has certain advantages compared to a LLC, such as not needing to dust conclusion file formation documents when setting up a partnership, and health marketing research paper, not needing to file dissolution documents if dissolving the essay partnership. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and liabilities. Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of health care marketing paper partners: (1) General partners that have full management and control but also full personal liability and sqa english intermediate essay, (2) Limited partners that have no personal liability beyond their investment in the partnership interest. Limited partners are often times “silent partners” that wish to invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. Health Care Marketing Research? A corporation is sqa english intermediate, commonplace for businesses that anticipate seeking venture capital financing. The downside to a corporation is the problem of “double taxation” since the corporation’s profits is taxed at the corporate level, and health paper, then any dividends distributed to shareholders are then taxed again at the personal level. You can elect a special tax status with the plan IRS to have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through entity).

Some of the drawbacks include not being able to have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and only taxes profits at the individual level (acts as a pass-through entity). Describe the type of research paper company you plan to open, along with the registered name you plan to use. Explain your rationale – for dielectric discharge thesis, example, if you are starting a company where you plan on care paper seeking venture capital financing, then you will want to start a C-Corporation as majority of thesis VCs will insist on this legal structure. If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and care, especially those seeking financing, the Management Team section is especially critical.

With the plan lack of history, there is little investors can go by to gauge the future success of health research paper a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on the stated goals. To accomplish this, you should highlight: Background of each member of the barrier thesis management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the health care research paper Management Team that are not relevant to the reader.

Everything presented should reinforce why your team is the right team to execute on the company’s vision. If you have an established business the information you want to present is the same. Plan De Dissertation? Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. As a company grows from start-up to established business, the management team must also change. They must be able to manage employees, institute standardized systems, and ensure the business’s ability to scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description. In a publically trading company the Board of Directors is elected by care marketing paper the shareholders and is the career goals essay highest authority in the management of the company. For our purposes (context of health marketing research a private company that is most likely a startup or small but growing business), a Board of Directors is dielectric barrier thesis, comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience. A Board of Director’s typical responsibility is to set broad policies for the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed. Choose individuals with knowledge in your industry and paper, are willing to play a role in your company . While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to your company.

Tips on building your Advisory Board: Choose a well-respected and well-known individual as the first member of plan de dissertation your Advisory Board. This will help you to health care marketing paper recruit other members of the Board. Goals Essay? Choose individuals that have strengths and relationships your business will need. As your business evolves, so will the members of your Advisory Board.

Feel free to shake up the line up over health marketing research paper time. In this section you will tell the reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount. Important note: This is a complex question that you cannot answer until you complete your plan, so it is ib history essay tips, highly recommended you work your way through the entire writing process and in health care research particular, complete the financial planning process. Only then will you be able to identify the amount of money you will need to raise. There are two primary financing options: equity and lessons on persuasive essays, debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee. If your company is already in existence and has trading history, then you may also secure a loan off of your receivables. In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of money from an investor . Therefore, the amount you are able to raise from investors comes down to how much they value your company. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when?

What do you think your company is health marketing research paper, worth? If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in on persuasive the initial stages, followed by break-even and subsequent profitability. The money you are seeking to raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to get your product to the next stage in its product development lifecycle (i.e.; milestone event). Care Research Paper? But the general concept is the same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and 2 critical, when?

The financial statements provide the answer to the first two questions (which is why we recommend you complete your plan first). To answer how much money you need, analyze the cash flow statement to determine the cumulative cash flow. The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is worth? The third question is much harder to care marketing research paper answer, especially for intermediate, a new company. At the end of the day it really comes down to what an investor thinks your company is worth (which is more art than science).

However, there are three popular methods of valuing a company that can help you come up with a valuation to facilitate the marketing research negotiation. Cost approach (asset based approach) The cost approach seeks to determine a company’s value by dielectric analyzing the market value of its assets. In other words, in care research paper this approach the company is good essay, worth the sum of all its assets if they were to marketing research be liquidated . Plan De Dissertation? This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the going concern value (present value of future cash flows generated by research the asset). However, for many companies the value of its branding and reputation, along with its ability to generate profits, will exceed the good career essay value of its assets. The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the research paper theory that valuations of lessons on persuasive essays similar companies can serve as a good proxy. This is health care marketing paper, a common approach in the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over time and then placing a value on that future stream of income in today’s terms . Since there is inherent uncertainty with a future stream of income, there are numerous ways to discount that expected income to account for risk. Now you have all the de intro pieces to complete the equation. You have the amount of money you need by looking at cumulative cash flow. You also have an idea of how much money your company will be worth.

Equation to determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Instead, you should focus on the loan’s interest rate and payment schedule. Make sure you will be turning a profit that is both large enough and soon enough to ensure there is no delinquency on health research servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to plan de intro turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to keep exact figures vague in order to health research further negotiate) Exit strategy. For debt financing, answer the following: Loan amount needed When you need it When you will be able to on persuasive pay back the loan The amount and frequency of loan payments. In addition to the information above, you should also summarize how you plan to use the funds. The level of detail should be at a high level ; if the investor or lender wants to see expenses in more detail that will be available in the Appendix within the care marketing research Profit/Loss statement.

Construction of plan de dissertation new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of credit may be a good choice. Care Marketing? With a line of on persuasive credit you draw upon marketing research paper, it when you require the funds and pay interest immediately on the money as it is goals essay, borrowed. It works very similarly to a credit card in that you typically have a pre-set limit to how much you can borrow, the major exception that since you may be able to care marketing paper secure the line of sqa english intermediate credit with assets, you may be able to get better terms.

In the Quick Start Guide we briefly went over the different strategies available and how thinking about your company’s eventual exit will help shape your business model. It’s recommended you review the Quick Start guide and health care marketing research paper, practice that exercise. Depending on your company, there are various exit strategies available, including: Selling your business Passing it down through the sqa english 2 critical family Taking the company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and health research, VCs demand a large return on their investment since they are taking a large risk by investing into your company. Therefore, you need to include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return.

You need to demonstrate your business has the potential to dust either take substantial market share from an paper incumbent competitor, or create a new market. Investors like to good goals be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and care research, ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is playing catch-up to Google Maps. If your company can help Apple improve its software, your company would become an attractive acquisition target.

The mission statement reflects the core purpose and vision of the company. It’s a statement your employees and plan de intro de dissertation, customers can get behind. Some tips on care research paper writing a well-crafted mission statement: Keep it short. 1-2 sentences max. Don’t use “fluff” words. Sqa English Essay? Make the statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.”

Why it’s great: The keywords “discover, develop and deliver” demonstrate the health care marketing research company’s capability to in delivering an end-to-end solution. By using the words “innovate” and “prevail over serious diseases” it serves as a rallying call for plan, their thousands of employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for customers to marketing research use.” Why it’s great: In one short sentence, the de intro company has managed to health care marketing research (1) describe what it sells (2) how it will win in the marketplace. It is a pharmacy retailer and it will solely focus on making itself easier for the customer to use (that could mean so many things, such as innovating online to fulfill prescriptions to improved customer service within their stores).

Example of poorly written mission statements. A. Intermediate 2 Critical? FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to care marketing research paper maximize long-term stockholder value, while adhering to the laws of the jurisdictions in sqa english intermediate which it operates and at all times observing the care marketing paper highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Its objectives are obvious (what company does not want to de intro maximize value) and borderline absurd (are there companies that do not want to adhere to local and care research, federal laws)?

Lastly, it does not mention what the company actually does. B. FORTUNE 500 VEHICLE PARTS SUPPLIER. Mission Statement: “ We are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the company’s mission statement is ineffective, lacks direction or focus, and completely misses the point of having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by new companies that want to intermediate 2 critical highlight relevant history on how the company came to existence, work completed to date, milestones achieved, etc.

Some information you may want to include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is no set rule as to the level of detail you want to include. This is dictated by the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to build credibility for your company. Every company is care marketing, made of milestones. Milestones for sqa english essay, a business are achievements that demonstrate the business is on the right track. They are best when quantifiable and measureable. For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to marketing paper execute and reduces subsequent risk of dielectric barrier discharge your company. Key concept: The more uncertainty that you can take off from the table, the better valuation you can get for health care marketing research paper, your business. For businesses that have a retail or manufacturing component, this is an important section of dust bowl essay your plan.

Information you may want to include: Size (e.g.; in sq. ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for a large number of retail businesses, whether you are a restaurant or purveyor of consumer products. If possible, provide statistics about the retail location you have chosen or are planning to research choose. Describe the lease terms you are able to de intro secure, and paper, if there are any laws that protect the essay lessee from unreasonable price increases. You can read a detailed article about what to look for in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of electricity and water. Health Care Research Paper? Describe how the facility provides the business with these resources. If the barrier thesis facility is pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an important aspect of your business even if you are not in care research paper retail or manufacturing.

For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an dust bowl essay employee recruitment and health research, fundraising perspective. If you operate out of a home office. Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and financing section of lessons essays your business plan. Writing the Products and Services Chapter. The products and health paper, services chapter of plan de dissertation your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the bread and health care research, butter of your business. Your products and services section should include the dielectric barrier discharge following sections. Products and health paper, Services Chapter Sections. Products and Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and tips, Services (optional) Your products and services are the lifeblood of your business – it’s what your customers need, and health care marketing paper, if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the secret sauce working. It means that customers want to dielectric thesis buy your product/service, and research, you are filling a need that was previously not satisfied.

Thinking in terms of benefits vs. features. What is the consumer really buying? For example, a person buying a Rolex watch is essay, not only care research paper, buying a device to bowl essay conclusion tell time, but the prestige and status that comes with a luxury product. Think about what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important. Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an health marketing existing customer. One of the reasons this is true is the potential to sell additional add-ons, upgrades and substitute products/services to existing customers . Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per sqa english intermediate 2 critical, customer. You will complete the price you want to set your products/services in the Financial Plan chapter, and we also have a section for you to describe your pricing strategy; however it is advisable to start thinking about how you want to price your products/services.

Competitive analysis is an extremely useful tool and one that should be revisited often as the competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on care marketing paper how to writing perform competitive analysis. The Internet makes this much easier then in days past. Health Marketing? Some ideas: Google search using keywords that your customers would use to find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on barrier LinkedIn. Not only marketing, do you have to worry about current competitors you can see, but you have to be vigilant and dielectric barrier, be on the lookout for new entrants. For example, a company that already sells to your customer base may see your industry as a logical next step.

You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is marketing research paper, unmet demand (more customers then suppliers) There are no major barriers to dust essay conclusion entry (does not take much to health care start competing) There is future growth potential (such as mobile apps) Much of sqa english 2 critical essay this is common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for care marketing paper, long. Sourcing is simply the sqa english 2 critical process of procuring goods and services from suppliers that are required for health care, your company to make its products or deliver its service. Bowl? Some things to consider when choosing and health marketing, managing your suppliers: Cost: This is an obvious one – the lower the price, the higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on essays hand.

Reliability: You must consider how reliable your suppliers are and what would happen to your ability to operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from point of care paper sale to delivery. There are several popular fulfillment options: Engineer to order: the plan de intro product is designed and built to health care marketing paper customer specifications (e.g.; large construction projects) Build to order: the product’s design is standardized but manufacture of final product is based off of customer specifications (e.g.; aircraft and yachts) Assemble to order: the product is assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is manufactured in quantity based on expected sales of the ib history essay writing tips product (e.g.; retailers) If you are going to be selling physical products and expect to hold inventory, then you should pay very close attention to how you forecast the care paper amount of inventory you need to meet your projected sales. Too little inventory and you may not be able to meet demand. Too much inventory and you tie up all of your cash on excess inventory. Some key points: Have accurate sales forecasts. Use historical sales data if you have it, and make sure you account for on persuasive essays, seasonality.

Have accurate inventory tracking. Research Paper? Use bar code scanning or equivalent to ensure there are no data entry errors. De Intro De Dissertation? Utilize inventory management software. QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for you to manage and maximize your inventory levels. Technology in health care research today’s business environment is becoming more and lessons on persuasive essays, more important and serves as a source of health care marketing paper competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of lessons on persuasive delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to health marketing paper ensure its low prices. FedEx uses technology to optimize delivery routes and plan, times, which enables it to ship to practically every corner of the health research paper globe, seamlessly and sqa english, with very low error rates. Think about health marketing research paper, how technology plays a part in your business and if it is critical to your business operations.

If technology is critical to your business operations, then you must think about your disaster preparedness and contingency planning . Depending on your business, you may want to create back-up copies of data and software, routine security checks, and securing physical assets. What would happen if you lost access to the technology? Think about bowl, alternatives that you could utilize. For example, if you license a piece of care marketing software and later down the bowl road decide that the cost is too high, is there a competitor who can license you an care marketing research alternative? If you have exclusive rights to a technology, either through a patent or through an exclusive license agreement, this is a great competitive advantage and one that you will want to describe in lessons essays detail. There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and trademarks), and care marketing research paper, copyright (such as novels and movies).

If you have intellectual property that you want to protect, it is thesis, advisable that you seek the professional advice of health care research paper a good Patent/IP Attorney , since this is a great way to provide a barrier to entry for your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for a patent to protect your invention. Ib History Tips? You should apply for a trademark for your company name and logo as well. Intellectual property type 2: copyright. These include literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and care research paper, architectural designs.

In 2011, counterfeit copyrighted and ib history essay writing tips, trademarked goods were a $600 billion dollar industry worldwide. Enforcing your intellectual property may be feasible from a legal point of view, but many times is not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors. It is just as important to secure your intellectual property in relation to your employees and contractors. Everyone should be required to sign an invention assignment agreement, which basically states that the care marketing research company owns all works produced while contracted by the company. In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to essays whom owns a piece of intellectual property, there is a physical record. If you have future products and health marketing research paper, services planned, it is a good idea to describe the product roadmap and strategy behind it . Good Essay? A key concept is that of product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out.

You may discount the price of the product to encourage new customers. During this phase, you may focus on care marketing research expanding your product to new segments in the marketplace, and expand the career product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of your labor. You may add new features to your product to stay competitive and to further differentiate your product from competitors. Marketing spend for your product starts to dissipate as sales of your product are in steady decline.

After including all of this information, you’ll have completed the products and services chapter. Writing the health marketing research paper Customers and Market Analysis Chapter. The customers and market analysis chapter will give you an opportunity to describe what your customer segments are, what needs you are filling for them, and how these groups of sqa english intermediate customers are trending in terms of growth and marketing research, behavior. Ib History Writing? This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional) In the market overview section you are going to calculate the care research paper total market (referred to as Total Addressable Market) for your products, and then the segment of that market your business can capture. Total addressable market can be thought of in several distinct levels.

At the highest level is an estimate of the discharge thesis total market given 100% saturation. Another way of looking at marketing this is what would be the total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of this you can realistically capture. This, of essays course, is marketing research, much harder to plan de intro de dissertation predict with accuracy. Care Marketing Research Paper? So the important thing to remember is to goals essay utilize strong sources for your assumptions. For example, lets say you plan to open a high-end steakhouse in downtown Miami.

To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and health care research paper, research the average annual sales for each restaurant. Then multiply the two to get the total sales for all high-end restaurants. This would be your total addressable market. Using the example above, we can then drill down to the next level and determine what percentage of the dust essay conclusion market you can realistically capture. You might assume that you will take an paper equal share of the market, thereby decreasing all other competitor’s shares in the market.

Or you might offer cheaper prices, which you assume would take a larger percent of the good goals market. Whatever your assumption, make sure it is well documented and research paper, logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for the customer. And if there are competitors, you must solve the barrier thesis problem better than them, and health research, enough so that customers are willing to switch to your company. Describe what problem your product is solving. If you are targeting multiple customer segments, make sure you go into detail on intermediate 2 critical how your product serves each customer segment. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy.

We do not want to go through the time and cost of health care research switching from good one company’s product/services unless it is compelling enough, which is health care marketing research paper, dependent on the switching cost. For example, there is virtually no cost to sqa english intermediate 2 critical switch from Coke to Pepsi. On the other hand, there is high switching cost associated with migrating from a Mac to a PC. To overcome this problem, describe how your product either is able to overcome customer’s inherent adversity towards switching products, or if your product is able to reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at care the macro level is critical for various aspects of plan de intro de dissertation your business. A growing or shrinking market is described in more detail in the market growth section.

Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in health care marketing research sales as households reduce spending on barrier discharge thesis non-essential purchases. Government regulations and policies can completely alter an industry, so it is imperative that you are up to date on upcoming changes. For example, the care marketing research Jobs Act of dielectric thesis 2012 allowed for the first time non-accredited investors to participate in private placement of health marketing paper securities. Writing Tips? This in turn has created a new market for research, crowd-funding websites to emerge to connect startups with all types of investors. You may be in plan an industry where political conditions have an impact on the bottom line. For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to use technology, then that will surely put you in a less advantageous position.

Knowing technology trends is valuable in ensuring you are gaining a competitive advantage through the use of technology. Your customers may change their sensitivity to health care marketing paper price depending on a variety of factors, including competition, macroeconomic conditions, and bowl, changing consumer tastes. Keeping an eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the care marketing research change in market size from one time period to good career goals essay the next (usually in years). So if the market in care research the first year was $100 million and $150 million the dielectric barrier discharge second year, then the market can be said to have grown by 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of this research. Being able to care marketing research demonstrate a market is growing is obviously important – for example, the essay writing market for Blackberry accessories is clearly a declining market. Care Paper? Most investors and lenders will not want to discharge thesis see a new business chase after dwindling customers. On the other hand, the market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers. Your industry is defined as the group of companies that are related to you in care marketing paper terms of what you sell/how you derive your revenue.

For example, Ford and Nissan are both in dielectric barrier thesis the automotive industry. Marketing Paper? Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to describe your industry name/classification (SIC/NAICS Code), which can be found on sqa english the Dept. of Labor website. Understanding your industry’s dynamics is imperative to knowing it’s profit potential and health care marketing research paper, attractiveness. A popular framework for conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the competitive landscape. If your industry has low barriers to plan de intro de dissertation entry and health, low switching costs, then expect increased competition, as there is little standing in the way for new entrants to enter the market and compete.

If your industry is supplied by very few suppliers with little alternative but to source from those suppliers, then expect downward pressure on your margins. If your industry only has a small number of buyers, or there are many alternative products to essays choose from, then expect downward pressure on your margins. If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is little differentiation between competitor’s products, and care marketing paper, it is mature with little growth (so the dust only way to grow is to take a competitor’s market share). Although your product may cater to many different sets of customers, you want to focus on a select group that will be the most likely to purchase your product/service and account for health paper, the lion’s share of barrier discharge thesis your company’s revenue. For many businesses, you will soon realize that a large portion of your revenue comes from health care marketing a small percentage of your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the student type that comes in once a month. When you can name your key customers.

If you are in discharge thesis a business where volumes are low and care marketing research paper, prices are high, then you should be able to name your key customers individually. De Intro De Dissertation? In this case, you should describe in marketing detail your relationship with each of them separately. If you’ve filled out this chapter, congratulations. Bowl Essay Conclusion? Doing market research and customer analysis is a complicated and time consuming task. Health Research? Time to move on to the de intro next chapter!

Writing the Marketing and Sales Chapter. The marketing and care marketing, sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to dielectric include: Positioning: Are you going to be the lowest cost provider or provide a differentiated product?

Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the other section. Keep this section at the summary-level, as you will go into further detail in the subsequent sections. Describe how you position your company within the health competitive landscape. Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the ib history essay low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the market. Provide your product/service at the cheapest price point in the marketplace. There are three primary ways to achieve this:

Economies of Scale: For example, being able to turn more tables in a restaurant or produce more widgets in a factory. The more you are able to produce from health care research your asset, the cheaper it becomes. It will also be harder for your competitors to enter the thesis market since you have fixed assets and experience that requires a large investment. Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and health care research paper, cash flow. Making your product/service unique by targeting a specific segment of the market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and marketing – for example, Starbucks sells premium coffee at sqa english a premium price point, primarily through the strength of their branding and not through the taste of health care marketing paper their coffee. Determining the optimal price for your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly. Likewise, if you are going for the luxury end of the market, then a higher price is writing, often times a proxy for quality. How price sensitive are your customers?

If your customers are making their purchase decision primarily based on health marketing research paper price, then you will want to be sensitive to sqa english essay this. The price you set must be high enough to over your costs so you can turn a profit. There are, of course, exceptions. For example, you might want to health paper achieve economies of scale by maximizing units sold, or you might be maximizing revenue to achieve dominant market share. There may be regulatory/legal constraints on plan de intro de dissertation how much you can charge. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at what your competitors charge can give you a understanding of what current customers are accustomed to paying and will likely be willing to pay for your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95. In this section, you move from describing your marketing plan onto how you will convey your marketing message to your intended audience. What marketing channels will you utilize to marketing research paper reach your target customers?

Depending on conclusion your business, traditional media may be an important component of your complete marketing toolbox. These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to marketing have a strong online presence. There are a myriad of options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is a key component of your digital marketing efforts as it will be the on persuasive essays destination in which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by far the most profitable and powerful marketing channel available to any business.

New customers that are referred to health research your business are more likely to purchase and more likely to continue referring your company. There are ways to lessons on persuasive boost word of mouth marketing, especially with the marketing advent of social media. For example, asking a satisfied customer to like your business on Yelp and Facebook will potentially reach hundreds of dielectric barrier discharge thesis their contacts, all with one click. Integrating social media into your word of mouth marketing strategy is invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from customers, suppliers, partners and health marketing research, competitors. You can start by participating on essay conclusion public forums and blogs related to your business and adapting the adage “give more to get more”. How will your products be available? On one end of the spectrum is direct marketing, whereby you sell directly to health marketing research paper your customers. Or if you manufacture your products, you might sell through distributors, who in turn sell to retailers, who in turn sell to dielectric discharge thesis consumers. Marketing Paper? Three common models:

Product is good goals, stocked in mass-market distribution channels. Examples include soft drinks, magazines, etc. Product is specialized and sold through specialized channels. Examples include nautical computers and tooling/machinery. Product is paper, only sold through an exclusive channel. Sqa English? Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an unparalleled opportunity to reach customers directly, as well as working with online channel partners to reach and sell to customers. Writing the Strategy and care marketing paper, Implementation Chapter. The strategy and intermediate 2 critical essay, implementation chapter will give you an opportunity to define the key milestones that mark meaningful progress towards your goals.

It also includes sections that further elaborate on your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the key events that demonstrate progress is being made , such as completing the care research company’s first prototype or breaking even. These provide a tangible way to measure the success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked. Why are milestones so important? Because they are a way to measure meaningful progress of a company that in dielectric discharge effect, makes that company less risky (and therefore more valuable). A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases. It becomes more apparent that the venture will succeed.

Investors and lenders will be looking at what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for paper, store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is a huge milestone. SWOT Analysis is a useful technique for understanding your company’s strengths and weaknesses , while identifying both the essays opportunities open to your business and marketing, the threats it faces. Strengths and Weaknesses refer to internal factors in your company, such as: Employees and good goals, staff Physical assets such as equipment and facilities Financial assets. Opportunities and health paper, Threats refer to external factors facing your company, such as:

Market trends Regulatory and legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and operational effectiveness. Are you providing a product/service at a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to deliver. Providing the lowest cost may require operating on career goals essay razor thin profit margins or heavy investment in health care marketing paper fixed costs in barrier discharge order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer?

This is a common strategy whereby you provide differentiated value in order to better serve customers and/or reach a portion of the marketing research market that may be under-served. Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by plan de dissertation the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy. Do you provide superior time to care marketing research market or customer service? For example, your customers may be willing to pay a higher price for ib history tips, better customer service . Care Paper? Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is a commonplace occurrence in business. Dielectric Barrier Thesis? There are a wide variety of research alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for a partnership in the future and that should be included in this section. You might have a supplier who has a disproportionate amount of career goals essay influence and power of your business.

Striking a partnership in this case may decrease those risk factors and provide a competitive advantage over care marketing research your competitors. You might have a large portion of your revenue coming from plan de dissertation several key customers. Inking an exclusive agreement to lock in revenue would, for instance, give you predictable cash flow. It is not uncommon to partner with competitors under certain circumstances – for example, to set standards for the industry or to help further adoption of a technology. For example, Sony and Panasonic partnered together to increase the adoption of care research paper Blu-ray DVDs. Aligning your brand with another company is on persuasive essays, frequently used, especially if both brands are targeting the same demographic. For example, Samsung is the official sponsor of the Olympic games and will provide free mobile phones to all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished.

Writing the Financial Plan, Statements, and Sales Forecast Chapters. Writing the health research financial plan, financial statements, and sales forecast will be the most difficult part of your entire plan. It requires making a large number of intelligent assumptions about the size of the market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and intermediate 2 critical, Investments Starting Balances Historical Financials Key Metrics for Success. Define the care price in which you will sell your products and services, the ib history writing tips cost it will take to health care paper produce or sell the product/service, and the number of essays units you will sell. Health Care? Be conservative when making your estimates on lessons the number of units you will sell, ensuring you have a reasonable methodology when making your forecast.

It is highly recommended that you first complete the following sections as they lay the foundation for defining the marketing paper sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to define the production cost Target Market section: Defines the size of your target market and what quantities you can sell. Tip: Your sales forecast should sync with your Sales and Marketing plan. For example, if you plan on hiring several sales people nine months from the start of thesis your business, you should forecast an increase in marketing paper sales thereafter. This is the essay price you will sell your products/services. Fixed price: Suitable for most sales forecast modeling Price changes over time: The price of your product/service may increase/decrease in price over time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the direct cost of producing your product/service (at the unit level). Otherwise known as cost of care marketing goods sold (COGS). Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to good goals forecast costs; as sales increase you can set the cost as a % of sales on a sliding scale. Costs vary each month: The cost of your product/service may increase/decrease in price over time for several reasons: Economy of health care marketing paper scale: the ib history writing tips more units you produce, the cheaper it becomes to produce them Bargaining power: the more units you buy from your supplies, the care paper cheaper they become Seasonality: cost of raw materials may fluctuate based on time of dielectric year. This is the expected number of units you will sell.

My units are constant: Not particularly suitable as most businesses will expect to marketing have some growth over time. Units sold changes over time: The quantity sold of your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by products/services sold. In the United States, there is no sales tax at the federal level; however, many states levy selective sales tax on particular goods or services. Check with your state department of taxation if you are required to collect sales tax. If yes, you collect the sales tax from your customers and then remit the tax to the state each year. If the individual assumptions used for each component of the sales forecast is accurate, so will the overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of hiring personnel are often the largest expense of any business. In this section, you will enter forecasted employees and essay conclusion, contractors you plan to hire.

The number of personnel you plan to hire and at what time is more of an art then a science. Too much staff too soon and you’ll burn through your working capital. Too few staff and you’ll run the risk of alienating your customers and partners when you can’t deliver. A good way to think about your personnel plan is to think about the milestones you want your business to accomplish and what personnel are required to marketing research get your business there. You can always revise your estimates, so start off with your best estimate and come back to this section later. Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and plan de dissertation, the financing required also makes a big difference in your staffing plan. For example, if you are seeking venture capital that mean you are going to want to hire and scale quickly in order to generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans. Fixed amount: Suitable for most situations.

Changes over time: You might want to define a compensation plan for sales personnel that have an annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and care paper, other considerations. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the United States, for example, you are legally required to provide employee-type benefits in certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for bowl conclusion, additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and travel expenses, vacation and sick leave, pension contributions and other benefits. This is referred to the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Burden rate only affects employees and not contractors. Health Research? If unsure what to enter, 15% is a fair estimate. Explain the assumptions and methodology used to define the personnel your business plans to retain, including how you came up with your compensation figures and burden rate. For example, you might explain that as you plan to hire several sales people to coincide with the release of a new product.

Enter expenses you plan on incurring for your business. A good way to make sure you capture majority of lessons your business’s expenses is to think through costs associated with each functional area of your business, such as product development, marketing and operations. Categorize expense into groups, such legal and administrative, rent and leases, and care research, telecommunications. Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of Assets. Enter long-term asset expenses here. Long-term assets are comprised of intermediate essay two types: tangible and intangible assets.

Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers. Fixed assets are depreciated over its useful lifetime. This is an accounting method that allows the business to allocate the costs of the asset over its life by health care marketing gradually reducing its value. Common fixed assets: Land and bowl, Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life. These might include:

Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Marketing Research Paper? Besides prepaid expenses, other current assets also include short-term investments and securities that are likely to turned into plan de intro de dissertation, cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the total lease amount of $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the care marketing paper $12,000 as a one-time upfront payment on de intro the month it which it was made. This type of expense is better described as a prepaid expense, since the use of the office is spread out over a 12-month period of time and health research paper, can be considered an asset on good career the Balance Sheet that is expensed over health care marketing research time.

By classifying this as a prepaid expense (or an amortized short term asset) then the sqa english intermediate essay PL Statement would show the $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the $12,000 payment on month in health marketing which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is ib history writing tips, remaining at the end of the accounting period. Enter an estimate for income taxes you expect to pay, which should be a summation of federal, state and local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is covered in the Personnel Section as the Burden Rate). As this is only an estimate, 100% accuracy is not required (if unsure what to health marketing paper enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at the discretion of the owners. You may want to set this to zero initially and good essay, see how the financials of your business model work out; then you can work backwards and determine how much of retained profit you want to distribute to owners/shareholders. Here you can explain any regular costs that are associated with running your business. Care Paper? What are the monthly or ongoing costs that you must pay to ib history essay writing tips keep the business up and running?

For example, this could be paying monthly utilities and rent expenses for care research paper, your office space, insurance, or any marketing or advertising costs. For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and good essay, include them in health paper your budget. Accounts receivable is defined as sales that the company has made but has yet to collect the money from the purchaser. Most companies operate by allowing some portion of their sales to dust essay be on credit. Care Marketing? These types of sales are usually made to dust bowl essay frequent or special customers who are invoiced periodically, and allow them to avoid the hassle of physically making payments as each transaction occurs. You want your accounts receivable to be as low as possible to increase your cash flow. Defining what percentage of your sales will be on care marketing research paper credit. You want this percentage to be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to collect payment. Of the customers that you provide credit to, you need to define when they are to essay writing tips pay you back.

The faster, the better your cash flow will look like. It is typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and banks. It is to your advantage to health care research paper negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at accounts receivable (what is owed to you) and accounts payable (what you owe), the key thing to remember is that you want to be paid as soon as possible, and you want to pay others as late as possible (cash on hand is king). Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow. However, ensure you are able to lessons essays pay your vendors on the purchases made on credit. Defining how long it will take to collect incoming payments.

How many days will it take, on average, to collect incoming payments? Select the typical number of health care marketing research days between when you make a credit sale and when the lessons essays payment arrives. Keep in care mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and de dissertation, you plan on keeping inventory on hand, then you need to health care marketing research define how many months of inventory you wish to keep on hand. The more months of dielectric barrier thesis inventory you hold on hand, the more cash is health marketing research paper, tied up in inventory. This will affect your cash flow. How much inventory should you carry?

The ideal amount varies from industry to industry, and business to business. A good place to find more information is trade associations for your industry. In order to improve your company’s inventory management, you will need to good essay start by collecting good records on your inventory. Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Goods Sold (COGS) / average cost of health marketing inventory on hand.

A low inventory turnover rate means that you may have too much inventory on dielectric barrier thesis hand. Understanding and managing cash flow is care marketing, very important to writing tips any business. Health Care Marketing Research Paper? The time period for credit sales and payments may depend on your suppliers or your industry. Paying and dielectric barrier discharge, getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to explain any assumptions about cash flow, including details on the time period in health research which you will make and receive payments.

How did you come to these assumptions and how will it affect your business? When taking out a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at a later time (usually in installments). You will typically pay interest on dielectric barrier discharge thesis the loan. If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the loan. Personal vs Commercial Loans. For many small businesses, taking out a personal loan to finance growth is commonplace.

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Think about essays, what levers make the most impact to your business. You will want to health care marketing research paper continuously track and monitor these metrics to sqa english intermediate 2 critical ensure your business model is working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and profit. It is the most common of the three reports as it provides a view into the company’s projected “bottom line”. The statement here is a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to edit or change any information, you may do so by going back to those sections.

The statement here will update automatically. The balance sheet gives a snapshot of paper your company’s financial position at a given point in plan time, usually the last day of a fiscal period. Health Research Paper? It is called a balance sheet because assets (what you own) will always equal the dielectric barrier thesis sum of care marketing your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is put back into running your business). The balance sheet here is 2 critical essay, a read-only display. If you wish to health care marketing paper change the balance sheet, you can do so by going back to the builder in the Financial Plan section. Sqa English 2 Critical? If you are an existing business, you have the option of marketing research adding starting balances under the plan Financial Plan section.

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